Creating a business blog does not exactly sound very
appealing to business owners. Very few would actually have the patience
to sit down and put together a content that makes sense. But blogging for
business has tons of amazing benefits. Here are the top reasons why you should
start a blog for your business:
1. It positions you as an expert in your industry.
2. It encourages customer feedback.
3. It helps you attract new customers. A 2012 Hubspot report
found that 57% of businesses with a blog acquired a customer with their blog.
Populating your blog with relevant content increases your chances of winning
new customers by up to 30%.
4. It helps drive traffic to your company's main website.
5. It showcases your brand's unique voice and
personality.
6. It promotes your professional work or products and
services.
7. It builds strong customer relationships and
confidence.
8. It creates a community of like-minded individuals.
9. It can bring your business to the attention of
influencers in your niche.
10. It turns people into smart consumers.
11. It provides you a venue to target specific keywords that
are inadequately represented in your company website.
12. It is a cost-effective marketing tool.
13. It is good for SEO purposes.
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