Wednesday, March 19, 2014

13 Incredible Reasons to Start a Blog for Your Business

Creating a business blog does not exactly sound very appealing to business owners.  Very few would actually have the patience to sit down and put together a content that makes sense. But blogging for business has tons of amazing benefits. Here are the top reasons why you should start a blog for your business:

1. It positions you as an expert in your industry.

2. It encourages customer feedback.

3. It helps you attract new customers. A 2012 Hubspot report found that 57% of businesses with a blog acquired a customer with their blog. Populating your blog with relevant content increases your chances of winning new customers by up to 30%.

4. It helps drive traffic to your company's main website.

5. It showcases your brand's unique voice and personality.

6. It promotes your professional work or products and services.

7. It builds strong customer relationships and confidence.

8. It creates a community of like-minded individuals.

9. It can bring your business to the attention of influencers in your niche.

10. It turns people into smart consumers. 

11. It provides you a venue to target specific keywords that are inadequately represented in your company website.

12. It is a cost-effective marketing tool.

13. It is good for SEO purposes.

If writing is not one of your strongest skills you can hire a professional copywriter to produce engaging posts for your blog. Outsourcing a blogging task means having a reliable person to plan and create fresh, interesting, and relevant content for your business blog while you focus your attention to the core aspects of your business.

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