Do you Really Need a Responsive Website?

You recently decided to get a website for your business. As you begin looking for a web design service you keep on running across the words "responsive design." Though until now you are still confused about the concept of a responsive web design you can't help wonder why everyone seems to be putting a big deal on it.

As the name implies, a responsive website is one that adjusts to the device you are using, such as desktop, tablet, or smartphone. Imagine pulling up a website on your smartphone which forces you to zoom in and out or move the screen left and right just to properly read the text. That is not a responsive website. And even if you don't admit, it is annoying to go through that experience. That is exactly what your customers will feel if they browse your website through a smartphone or tablet only to find out it is not responsive.

Many small businesses think it is enough to have a regular website as long as it is clean and fuss-free. If you think the same way, chances are, you will have some missed opportunities.

A 2013 survey of more than 15,000 online shoppers in 15 countries found that 41% of the participants have used their tablets to buy something, compared with 28% in 2012. Nearly 45% purchased products through smartphones, compared with 30% in 2012.

Having a responsive website enhances your customers' experience. They do not need to shrink a page to easily read the text and view the images. And because your website maintains its original structure, from desktop to mobile devices, your content will look great no matter the size of the screen. Even Google loves the "many great aspects" of responsive websites.

If your business hugely relies on your website all the more you need to make it responsive, or you will lose your customers to your competitors.