The customers are your company's greatest asset.
Treat them rudely and they will spread the news through social media faster
than the speed of light. That's why creating a harmonious relationship with
them has become crucial more than ever.
Offering discount prices and giving away tons of
freebies from time to time are perhaps among the most popular strategies in
keeping customers happy. But if your business is just starting these marketing
tactics may hurt (rather than help) your cash flow.
In reality, caring for your customers is not as
expensive as you would expect. In fact some
approaches require very minimal budget, if not totally free.
Take
time to answer your customers' questions
Responding to inquiries posted on your company
blog and/or Facebook fan page is the easiest way to make your customers feel
good. You do not have to do it yourself, you can delegate the task to a staff
member or hire a social media specialist. The key is to show your customers
that they are an important partner of your business.
Share
tips and valuable materials
Your customers are always looking for guides on
how to do things properly and make their lives easier. Use your expertise to
create how-to articles or a downloadable white paper that solve your customers'
problems or answer a pressing concern in detailed. Share the information in
your business website. The useful your content the higher its chances to go
viral.
Sharing links of an interesting content you
found on Twitter is good. But doing it all the time is not healthy for your
business. Your customers would rather go to the original source than view your
social media profile or visit your blog.
Respond
quickly
Your customers are not
going to send an email or call just to say "Hi." It is either they
want to convey feedback that would improve your service or they have an urgent question.
A quick response on your end will not only show professionalism but also help
build customer loyalty.
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